Ryan Seacrest’s Civic Duty: ‘Idol Across America’ Promotion
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It’s probably no surprise that Ryan Seacrest’s first outing with Civic Entertainment, the marketing services firm he owns a stake in, involves the reality show he hosts, “American Idol,” and its three charter sponsors Ford Motor Co., Coca-Cola and AT&T.
Ad Age caught up with the “Idol” frontman while he was in New York today kicking off “Idol Across America,” a promotion probably best described as a mic-a-thon. No doubt in hopes of building flagging ratings, the plan is to have fans and celebrities carry the show’s iconic microphone from the Big Apple to Los Angeles. The 5,000 mile trek is set to go across 13 American cities on its way to the “Idol” stage in time for the top 10 live performance shows March 13.
The show’s website will host an interactive map, videos and photos of the journey as well as updates posted to Instagram, Facebook and Twitter. Civic is hoping to showcase some of the more innovative means of passing the mic such as skateboarding, rowing, dancing and driving (in a Ford, of course.)
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