Jun
25
Ryan Reynolds Explains the Sale and Future of His Agency, Maximum Effort
Posted in: UncategorizedEver since Maximum Effort Marketing launched in 2018, the agency has helped fuel the growth of co-founder Ryan Reynolds’ investments–such as Aviation Gin, which he sold to Diageo in 2020 for more than $600 million. This week, the agency itself became an acquisition target, with performance TV platform MNTN adding Maximum Effort Marketing as its…
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