Hasta La Creative!

Stolichnaya Vodka has come out swinging against the Russian government’s anti-gay policies in an attempt to thwart a growing boycott against the brand in the U.S. Meanwhile, corporations linked to the 2014 Olympics in Russia, including NBC, could be put on the defensive as gay-rights supporters urge U.S. officials to fight back against the country’s draconian laws, including potentially boycotting the games.

Stoli began feeling the heat last week when sex columnist Dan Savage called on U.S. consumers to dump Russian vodka to “show solidarity with Russian queers and their allies and to help to draw international attention to the persecution of gay men, lesbians, bisexuals, trans people, and straight allies in Putin’s increasingly fascistic Russia.” Since then #dumpstoli and #dumprussianvodka hashtags have spread across social media at rapid speed, leading some bars to pull Stoli from their shelves.

The brand has responded aggressively, including posting a colorful message across its website and Facebook page saying it “stands strong and proud with the global LGBT community against the attitude and actions of the Russian government.”

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