Hasta La Creative!

The bombings that killed at least 31 people just 24 hours apart in the Russian city of Volgograd could have a chilling effect on February’s Sochi Winter Olympics, even though sponsors won’t pull out.

With only 38 days to go until Sochi, global International Olympic Committee sponsors such as McDonald’s, Procter & Gamble and Visa have neither the time nor the inclination to bail out at the eleventh hour, said Edward Turzanski, co-chair of the Foreign Policy Research Institute’s Center for the Study of Terrorism.

“I’d be hard-pressed to understand a sponsor that withdraw their support from the Games. There would be a PR cost to that. You wouldn’t be bathing yourself in glory by pulling out,” he said.

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