Feb 04

Russ Lidstone: nothing is more effective at damaging a bad product than great advertising

Posted in: Uncategorized

Russ Lidstone, outgoing chief executive of Havas Worldwide London, reviews Marks & Spencer’s Christmas campaign, reflecting on the impact that it had on the brand and its goal of generating greater brand trust.

No related posts.

No Responses to “Russ Lidstone: nothing is more effective at damaging a bad product than great advertising”

Post a Comment