Hasta La Creative!

A down to earth person, who adjusts in any environment. Who loves to work on different things with different people. An independent photographer and filmmaker who express himself with ecstatic images. A person who is still learning everyday and molding young talent. Rupesh works with McCann Erickson, New Delhi.

Why are you into Advertising?
As a child I always experiment with whatever art form I was exposed to. I was captivated by paintings and images. I chose applied arts as my major degree to fulfill my passion. Advertising is one area where art blends with business and I evolve my work everyday with the changing times.

Tell us about your recent ad campaigns?
Coca-Cola crazy for good, a campaign that was launched globally. We had a team of talented individuals with whom we executed the whole campaign in India.  I had a very important role in the print and art aspect of the campaign.

Were there any particular role models for you when you grew up?
My parents and my Art teacher really inspired and guided me.

Who was the most influential personality on your career in Advertising?
Anup Sharma & Sachin Das Verma influenced and inspired me a lot when I was at Bates.

Where do you get your inspiration from?
It’s the way I look at things, inspires me. It can be a bird to a large monument or meeting and interacting with people from our everyday lives.

Tell us about your biggest challenge as the Creative Director of McCann Erickson, Delhi…
From handling a team to balancing personal life and on top of that bringing out consistent quality work is one of the biggest challenges I have faced.

Tell us something about the McCann work environment. With such a large team, how does that affect individuality and creativity.
You are working with a talented bunch of people who churn out good work everyday so you have to coup up with them which keeps you creatively energetic from inside.

What do you think of the state of Print advertising right now. At least here in India, the released work is most often too sad? Are agencies ignoring released print?
There still lots of scope in print advertising in India, the level of execution is too high we need to experiment more on execution. For an art person a print campaign is the best medium to explore his skills.

Pick and tell us about one of all your past campaigns, your personal favourite…
Campaign for homeless people for whom we had spent one and half of months shooting and interacting with them was a thrilling experience.

Do you think brands who’s advertising wins awards, do well in the market?
There are so many brands work, which are doing well in market as well as in award shows. So every good piece of work will do well in both the worlds.

What advice do you have for aspiring creative professionals?
Always follow your heart, don’t rush for anything.

Mac or PC?
Mac.

What’s on your iPod?
I don’t have iPod.

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