Jul
01
Rubies in the Rubble: Gooder
Posted in: Uncategorized
The ‘Goodism’ platform centres on the idea of being a ‘do-gooder’, and emphasises that in the spirit of environmentalism and conscious consumerism, the once insulting
term has become a ‘good’ thing. The creative makes the point that ketchup is good – but ketchup made from waste fruit and vegetables is even ‘gooder’.
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