May
02
Rubicon Project Explains the Strategy Behind Its Turnaround and Teases Header Bidding Tools
Posted in: UncategorizedIndependent ad tech is widely perceived to be in trouble with the continued question marks over the sector including the dominance of the industry’s walled gardens, the decline of cookie-based ad targeting, plus the cut and thrust of supply path optimization. However, the leadership of Rubicon Project, one of the few remaining publicly-listed ad-tech companies,…
Post a Comment