By Paying Users to Sell on Instagram, Spring Wants to Uplift the ‘Creator Middle Class’

When comedians Tony Baker and Tahir Moore sat down for a YouTube collab, they couldn’t have predicted their conversation would end in a clothing line. The resulting video was an installment of Moore’s series Wording Is Hard, in which he challenges guests to a word pronunciation game. Viewers were quick to cling onto the duo’s…

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