May
06
Roku’s New Ad Platform OneView Signals Growth Ambitions Across All of OTT
Posted in: UncategorizedRoku has revamped its ad platform on its quest to dominate the over-the-top advertising ecosystem. The company has rolled Dataxu into a new ad platform, OneView, that it says will let advertisers plan, buy and measure campaigns across digital devices in four out of five U.S. homes–including non-Roku households. Alison Levin, Roku’s vice president of…
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