Jun
22
Roku Touts Flexibility to Woo Ad Dollars From Linear to Streaming
Posted in: UncategorizedRoku is putting its updated ad platform, OneView, at the center of an upfront pitch that emphasizes the flexibility of over-the-top (OTT) marketing. With the coronavirus pandemic still raging and TV consumption habits changing, one of the industry’s leading streaming platforms is doing all it can to convince advertisers to shift budgets out of linear…
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