Roku Tees Up $12M Holiday Campaign to Compete With Apple TV, Xbox One


Amid heightened competition between video-streaming services, set-top box maker Roku has teed up a $12 million holiday campaign.

Roku has no lack of competitors that let consumers stream video and music content from the likes of Netflix, HBO GO and Hulu on their TVs. The most notable among them is Apple TV, which has the formidable selling point of allowing people to display content from their iPhones and iPads on their TV sets via its AirPlay functionality.

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