Jan
03
Rockstar: Rockstar Warzone Show
Posted in: Uncategorized
Rockstar Energy Drink is coming to France. If you are a gaming fan, you probably know it since December 4th. After partnering with Activision, Rockstar wanted to hit the French eSport landscape with their first gaming campaign.
Together, we created the Warzone Show by Rockstar Energy. An event where amateurs (selected after two Draft sessions) Call Of Duty pro gamers (ChowH1, Mickalow, Ayzen…) and celebrities (Soolking, Adil Rami, Yannick Agnel…) faced each other one Saturday night on Twitch.
This 7 hours show was held by Brawks, their new brand ambassador and his friend Pyro.
The results :
+4% Market shares
1000 amateurs participating to the qualifying phase
1M viewers during the Final
Post a Comment