Road and Transport Authority Dubai: Tailgating Kills

Road and Transport Authority Dubai Print Ad - Tailgating Kills
Road and Transport Authority Dubai Print Ad - Tailgating Kills
Road and Transport Authority Dubai Print Ad - Tailgating Kills

Tailgating on the roads is not a rare sight in the UAE, and despite repeated warnings by police, motorists continue this kind of dangerous behavior.

It ranks among the top three reasons behind fatal accidents. We created a print campaign with a simple and dire message: When you tailgate, you’re putting the lives of your innocent people in danger.

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