Hasta La Creative!

Alibaba is the acknowledged master of e-commerce in China. What’s surprising is that even Amazon seems to be acknowledging it, too.

Amazon has its own online sales site in China, but it just opened a pilot store on Alibaba’s Tmall marketplace, where it is one shopfront among many in a virtual mall that includes masses of Chinese brands, as well as global players like Nike and Burberry.

Amazon’s shop focuses on selling imported goods, from wine to toys. The company says the official launch will be next month, with more international brands joining later. About a fourth of the brands are Amazon exclusives, like Logan, Panama Jack and Moc Moc.

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