Sep 11

Rishad Tobaccowala Talks Brand-Building, Damage Control and the Art of Seduction

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At ad:tech Chicago last week, and prior to his opening talk, I approached Denuo CEO Rishad Tobaccowala in hopes of scoring an interview later on. He was in a hurry and answered in a way I found brusque and upsetting — which ended up colouring my feelings about his keynote.

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