Hasta La Creative!

Media
RIOgaleão

On International Women’s Day, to get attention to gender violence, we renamed RIOGaleão Airport for the name of the biggest icon in the fight against it: Maria da Penha, who names the law against domestic violence in Brazil. The same action was taken online on the airport’s social network profiles and with the support of digital influencers that also changed their names. For the first time, a Brazilian airport had a woman’s name, provoking and unprecedented debate over representativeness.

Advertising Agency:Agência3, Rio De Janeiro, Brazil
Creative Director:Fábio Onofre
Creative Vicepresident:Paulo Castro
Vicepresident of Strategy:Eduardo Barbato
Art Director:Marcelo de Holanda
Copywriter:Thiago Moreno
Creative Assistant:Lucas Afonso
Film Production:Movie Machine
Sound Production:Nova Onda Studios