Rio Olympics: These Marketers' Ads Are the Most-Seen So Far
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As the medal counts get underway in earnest, it’s also time to take stock of how the Olympics’ TV advertising is playing out. And not every big spender is getting the same amount of eyeballs.
Halfway through the Olympics, 351 brands have run 667 unique TV ads a total of 7,867 times, 1,488 of them in primetime, according to data from iSpot.tv. That’s spanning NBC and its NBC Universal siblings NBC Sports, USA Network, BRAVO, MSNBC and CNBC.
By analyzing ads appearing on the screens of 11 million smart TV sets, iSpot.tv estimates that NBCU has already delivered more 7.7 billion TV ad impressions in the U.S. The games are providing solid retention for advertisers too, with ads viewed to completion an average of 90% of the time and 97.4% of all ads getting viewed live or same day.
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