Hasta La Creative!

The universe's obsession with smartphones is overripe for parody. Viral video stars Rhett & Link have obliged with an able skewering of the all-too-common practice of ignoring everyone and everything around you in favor of gluing your face to Facebook or Instagram or whatever the hell it is the kids are doing with their screens these days.

It's an easy target in many ways, but the video hits the more obvious targets (e.g., foodies) dead on, and throws in couple of fun, unexpected twists. That helps make it a welcome addition to an increasingly rich subgenre.

For more on why you shouldn't use your smartphone all the time, please use your smartphone to check out the more understated comedy bit "I Forgot My Phone" and McCann Melbourne's effort to give the social slight an appropriately ridiculous name.

UPDATE: DigitasLBi worked on this campaign, helping to broker the partnership between Rhett & Link and Buick for this video, which is part of a larger #InTheMoment campaign.