R/GA Is Ad Age's 2015 Agency of the Year
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If you combed the floors of this year’s Consumer Electronics Show, R/GA’s imprint stood behind each fashionable category: wearables and the Internet of Things (the agency worked with Google and Samsung); 3-D printing (Makerbot, a leading manufacturer, signed on with the shop in 2014); and the on-demand economy (Airbnb did, too).
But R/GA truly reigned in another hot tech sector. At the beginning of 2014, R/GA and its client Beats by Dre were preparing a presentation, for Cannes, on building a billion-dollar brand. By May, Apple had agreed to pay $3 billion for it.
R/GA executives credit their success to flipping the customary model on its head. “Traditional agencies go from TV to perhaps internet, mobile and social,” said Mr. Greenberg. “We’re going the opposite way.”
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