Sep
19
Rewind: See the Original Storyboard for ‘Twinkie the Kid’
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Twinkie fans have had a roller-coaster of a time as the Hostess brand entered bankruptcies, flirted with death and then was revived again.
When Twinkies made their much-hyped return in July, Twinkie the Kid was along for the ride, making high-profile appearances aimed at adults like this one on the “The Today Show.” But the mascot’s original target was children. The Kid came to life in this 1970’s ad below, which is the subject of this week’s edition of “Ad Age Rewind”.
The campaign, “You Get a Big Delight in Every Bite,” was born on this storyboard created more than four decades ago by Donald Michelson of the Ted Bates ad agency, who died in 2012 at the age of 80.
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