Rewind: Kids Bite Dog in The Second-Greatest Hot Dog Jingle of All Time
Posted in: UncategorizedJuly is National Hot Dog Month and Fourth of July is upon us, so we thought we’d take a look back at America’s second-most famous hot dog jingle.
Everybody knows Oscar Mayer’s iconic jingle from 1963, but many also remember Armour Hot Dogs’ “The Dog Kids Love to Bite,” which was released four years after Oscar Mayer’s and blessed with its own amazing amount of staying power.
“The Dog Kids Love to Bite” was written for an Armour Hot Dogs TV campaign in 1967, when Armour was represented by Young & Rubicam, Chicago. The ad itself wasn’t much to look at — just a Pied Piper-esque character leading a bunch of hot dog-munching children on a journey through a park. But the song itself was a hit. Armour credited the jingle with “substantially increasing sales” in a 1969 issue of Ad Age, and kept the original ad on the air for three consecutive years. Even after Armour was acquired by Greyhound in 1970, the song remained a fixture on radio and in TV campaigns throughout the decade, airing during everything from Sanford and Son to Saturday morning cartoons.
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