Hasta La Creative!

As Ad Age reported earlier this week, Apple’s marketing is undergoing an evolution: The brand has been expanding its reach outside of dedicated agency TBWA/MAL by trying to rapidly beef up its own in-house team, approaching other shops and amping up its creative forces across the board. But one thing that has endured over the years is its iconic logo, a slick graphic apple, almost perfect in symmetry save for its leaf and characteristic bite.

Before that sleek marque debuted in 1977, however, Apple’s emblem had a completely different look — something you’d be more likely to find within the pages of a Victorian novel than adorning a piece of high-tech wizardry.

The original logo was created in 1976 by former Atari draftsman/engineer Ron Wayne. Apple founders Steve Jobs and Steve Wozniak brought on Mr. Wayne, Mr. Jobs’ former colleague from Atari, to be the company’s third partner, with a 10% ownership stake. Mr. Jobs and Woz each had 45%. “I was supposed to be the tie-breaker,” Mr. Wayne said.

Continue reading at AdAge.com