Hasta La Creative!

Before they played the piano, sang, danced or appeared in Super Bowl ads, the M&Ms characters went for a little swim.

The little guys first made a splash way back in 1954, when Mr. Plain and Mr. Peanut jumped into a chocolate pool and rinsed off in showers that gave them their shell coating. Another early ad in the campaign — which is the subject of this week’s Rewind – begins with the “melts in your mouth, not in your hand” slogan before showing yet another dip in the pool. The now-famous tagline was just gaining traction at the time.

Suffice it to say, the early 1950s were a monumental period for the Mars-owned brand, which went on to become the top-selling candy in the U.S. by 1956, according to the Ad Age Encyclopedia.

Continue reading at AdAge.com