Jul
14
Revlon Products Play a Starring Role in #GoBold, Hearst's New Digital Video Series
Posted in: Uncategorized
Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called “#GoBold.”
A spokeswoman for Hearst said the campaign’s price tag is a “healthy seven figures” and includes not only the video series but also print pages, digital-display ads and social media promotions.
Hosted by Laverne Cox, a cast member on Netflix’s “Orange is the New Black,” contestants on “#GoBold” compete in challenges, such as creating a magazine spread to communicate their personalities. Revlon products are integrated into the episodes.
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