Reversing Course, Diet Pepsi Goes All-In on Aspartame
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PepsiCowhich faced a consumer backlash after it pulled aspartame from Diet Pepsi in 2015is making a full reversal and will once again use the controversial sweetner in the soda’s mainstream variety.
The brand yanked aspartame in mid-2015, replacing it with with sucralose and acesulfame potassium, known as Ace-K. But the move backfired as loyalists clamored for the original formula. So in 2016, the brand brought back the aspartame versionbut only in limited quantities marketed as “classic sweetener blend.” It kept the aspartame-free version as its mainstream variety. But now Diet Pepsi is making the aspartame version its main variety again as part of a marketing revamp.
Beverage Digest first reported the news on Friday. A PepsiCo spokeswoman confirmed the switch to Ad Age but did not comment further. The move sets up a new chapter in the cola wars with Diet Pepsi’s overhaul going head-to-head with Diet Coke, which has also undergone big changes.
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