Hasta La Creative!

Retirement doesn’t have to be about whiling away your days aimlessly, playing too much Candy Crush or spending countless hours on the golf course. Those “golden years” can be the beginning of a whole new life — and even a new career, according to a new campaign for Prudential, created out of Droga5, New York.

The “Chapter Two” multiplatform effort features a series of documentaries, online ads, outdoor and radio that tell the stories of retirees who have begun to fulfill their real dreams only after ending their well-established careers. But not only do the retirees star in the campaign, they created some of it too.

One of the films follows the career path of Carol Lewis, a retired postal worker who goes on to become a filmmaker — and director of another of the campaign’s videos, about Jennifer McKinley, a woman hoping to realize her previously abandoned dreams of becoming a symphony musician.

Continue reading at AdAge.com