Retailers Want You to Know School's Almost Back In Session
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Sure, it’s still July, but back-to-school shopping is gearing into full swing. The new releases from Target, Staples and Office Depot all boast low-price deals, like buy-one-get-one character products at Target and 25 cent notebooks at Staples. And Apple continues to roll out more commercials for its “If it’s not an iPhone, it’s not an iPhone” campaign, with a new spot about “who-knew-you-could-do-that” apps.
Meanwhile, four friends gather at a junkyard funeral for a man’s old Nissan reminding us that letting go can be difficult. The spot, which ranked as the No. 4 most engaging, features a piano accompaniment of Miley Cyrus’s “Wrecking Ball,” while the mourners watch the car get compacted. And HBO wants to remind us that now you can have “Game of Thrones” and “True Detective” at your fingertips with a subscription to HBO Now. The No. 2 most engaging spot, “HBO: Now Available on More Devices,” introduces the streaming service from the premium cable network.
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