Retailers Need to Rethink Their Customers' Search (It's Not Just on Google)
Posted in: Uncategorized
Retail is undergoing a major change. This change has been on the horizon for years, but 2017 seems to be a tipping point for the industry. Retail stores are closing in record numbers. Week after week, major news outlets report on the trend, highlighting empty storefronts in vibrant neighborhoods like SoHo in New York City, and smaller crowds at shopping malls across the country.
Last year, online retail totaled 10% of retail sales; in the next 24 months, it will surpass 15% of total retail sales — a massive increase.
Perhaps the best indicator that retail is suffering is Amazon’s incredible success. Amazon now accounts for more than 40% of all U.S. ecommerce sales. When you consider that Amazon is just one of the many options consumers have for online shopping, you start to wonder how any retailer can catch up.
Post a Comment