Hasta La Creative!

Email capture is a critical marketing tool for retailers. It accounts for 17% of total digital budgets for marketers in the U.S. every year. However, current methods for email capture have been largely ineffective because they offer minimal value for the customer and are typically used at the point-of-sale (POS) — a stage of the transaction that offers little incentive to opt in.

The good news is there are other techniques that retailers can use to reinvigorate customer motivation for participating in email marketing campaigns. Here are three:

1) Implementation of “free” in-store Wi-Fi

Continue reading at AdAge.com