Oct
08
Research Finds Branded Podcasts Are 22% Better Than TV at Engaging Consumers Who Avoid Ads
Posted in: UncategorizedSelf-identified ad avoiders were 22% more engaged, emotionally involved and likely to remember brands mentioned in a podcast compared to a television benchmark, according to a new study from the BBC. The study, which was commissioned by the BBC’s branded content division, StoryWorks, found that listeners were 16% more engaged when hearing about a brand…
Post a Comment