Nov
18
Report Says Programmatic Has a Ways to Go to Live Up to Its Potential
Posted in: UncategorizedProgrammatic media buying is here to stay, but it will take time, and further investments, before it reaches its full potential, according to a new study by the 4A’s and The 614 Group. According to “The Future of Programmatic and Automation,” one primary factor hindering programmatic is a current lack of automation. The study found…
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