Report: Omnicom-Publicis in Merger Talks
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UPDATED WITH NEW INFORMATION: Publicis Groupe has called a press conference with journalists for 8AM EST on Sunday morning. After days of speculation about a merger with Omnicom Group — which was widely seen by analysts and agency execs as unlikely to materialize — it’s now believed that Publicis CEO Maurice Levy will announce a proposed merger to create the largest ad holding company in the business.
Bloomberg News is reporting that Publicis Groupe and Omnicom Group are “in late-stage talks about a combination.” The report, which came after today’s market close, cites a single source defined as “a person familiar with the negotiations.” Neither company could be reached for comment.
This is not the first time such speculation has arisen — talk of Publicis merging with a rival crops up on a yearly basis. Last summer’s rumor was that the agency would combine with Interpublic Group of Cos.
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