Oct
24
Repetition Isn’t Authentic or Consistent—It’s Annoying
Posted in: UncategorizedThe marketing guru mantra is that your brand must be consistent. “Consistency” is the buzzword you’ll find in every branding book. These manuals recommend repeating your brand message as much as possible to make people remember you. Why aren’t you driving sales? Why are people confused on your website? Is your customer journey a roller…
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