Renaming Weinstein Company Won't Be Easy
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In the wake of widespread sexual harassment allegations against Harvey Weinstein, the company that bears his sullied name is reportedly considering a rebrand.
Public backlash against Weinstein kicked off after a New York Times story published Thursday afternoon reported its co-chairman had quietly settled at least eight sexual misconduct complaints over three decades. On Sunday, The Weinstein Co. fired Harvey Weinstein, and the film studio has also reportedly decided to remove his name from film and TV credits.
A rebrand and new name are unlikely to make anyone forget the horrifying accounts of Weinstein’s treatment of women. But a new name could signal a new era one that would likely need to come with a plan for how those kinds of behaviors didn’t happen again.
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