Mar
15
Remotely Entertaining SXSW: The Future of Weed Marketing
Posted in: Uncategorized
The U.S. legal cannabis industry is headed for an all-time highand weed companies aren’t the only brands that have new territory to explore.
Faith Popcorn, futurist and founder of Faith Popcorn’s BrainReserve, talked with us about what brands are asking when it comes to the future of pot, and what smart brands should be doing in this space.
“There’s going to be as many strains and ways to look at marijuana as there are wine,” Popcorn says. “There’s the upscale ones, the ‘Herms of marijuana,’ then the ‘people’s marijuana.'”
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