Sep 25

REI’s Built-In Community Helped the Brand Survive the Covid-19 Crisis—and Become Carbon Neutral

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Key insights: The cooperative sold its newly-built headquarters to bolster a strong balance sheet that helped it survive the pandemic. This week, REI Co-op announced that it is set achieve its 14-year commitment that it set for itself back in 2006 to be carbon neutral this year, not an accolade many retailers can make in…

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