Jan
24
REI Taps Publicis’ Spark for Media Buying and Planning
Posted in: UncategorizedREI is set to hire Publicis Groupe’s Spark as its new media buying and planning shop.
The selection marks a shift from Omnicom’s media agency network to Publicis’ Starcom MediaVest Group network — rival groups that will be part of the same holding company when Omnicom and Publicis complete their planned merger later this year.
The retailer declined to comment and agencies mentioned either referred calls to the client or couldn’t be reached. REI’s media budget this year is $30 million to $40 million, according to people familiar with the matter.
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