Regular Cheerios Goes GMO-Free
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An environmental group declared victory on Thursday after General Mills said its regular, yellow-boxed Cheerios will be made without genetically modified ingredients.
GMO Inside, the campaign arm of Green America, began pressuring the cereal giant to rid Cheerios of GMOs about a year ago, urging consumers to post comments on the brand’s Facebook page and email and call General Mills.
In a statement posted on a Cheerios brand web site on Thursday, General Mills stated that while the formula for the cereal has not changed (there are no GMO oat varieties), the company has altered how it sources other ingredients to ensure that the cereal is GMO-free. The measures include ensuring that the “corn starch for original Cheerios comes only from non-GMO corn, and our sugar is only non-GMO pure cane sugar,” the company stated.
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