Reforma: Unfiltered News
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Unfiltered news is the new print campaign by Reforma Newspaper —the most important journal in México. The idea tries to communicate that, in this daily, readers can find news 100% real and complete, without any kind of censorship. All readers will experience news, like if they were talking face to face with the protagonists. The campaign ran during last year and early 2013, every ad was made with real news and published right in the moment that the new has happening.
“Reforma. Unfiltered News.”
Advertising Agency: Publicis, Mexico
Chief Creative Director: Héctor Fernández Maldonado
Creative Director: Agustín Esteban
Copywriter: Ángel Rodríguez
Art Director: Agustín Esteban
Agency Producer: Claudia Shelley
Photographers: Getty Image, Enrique Covarrubias
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