Refinery29 Uses Uber to Distribute Print Magazine for Fashion Week


Refinery29 is giving print a try, just in time for New York Fashion Week.

The style website has printed 30,000 copies of a 28-page “zine” it calls “Editions,” which is filled with fashion photography and illustrations. Copies are being distributed in select Uber cars in New York during Fashion Week, which kicked off Wednesday, as well as certain areas of the city.

No advertisers appear in the issue.

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