Reddit Unveils New Ad Inventory Options With a Nod to Brand Safety

Reddit added new inventory for advertisers Thursday, giving them more options for targeting and brand safety. The company rolled out the so-called Expanded Inventory option for “advertiser choice,” letting brands and agencies choose the best approach for each individual campaign, Jen Wong, Reddit’s COO, told Adweek. The new option allows advertisers to reach 20% more…

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