Jul
07
Red Lobster Names Publicis Kaplan Thaler Creative Agency
Posted in: Uncategorized
Red Lobster has named Publicis Kaplan Thaler its lead creative agency.
The move comes two months after the chain put its account into review, a move that was prompted by Red Lobster’s impending departure from parent company Darden. WPP’s Grey had handled the business since 2010, when it won the account from Richards Group.
Grey, which created the chain’s “Sea Food Differently” tagline, did not participate in the latest go-round, but the agency still fields creative for Darden sibling brands Olive Garden and LongHorn Steakhouse. SMG’s Spark handles Red Lobster’s media.
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