Apr
24
Reckitt Says Heavy Ad Spending ‘Paid Off in Spades’
Posted in: UncategorizedBATAVIA, Ohio (AdAge.com) — If there's a recession, somebody forgot to tell Reckitt Benckiser. In a conference call with analysts, Reckitt CEO Bart Becht credited heavy marketing spending, which had come under scrutiny by analysts last quarter, for much of the strength. "Clearly one of the biggest [factors] is the substantial investment we made in Q4 in the business," he said. "That has paid off in spades in the first quarter in terms of growth on our power brands behind our innovations.
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