Reckitt Benckiser reports higher sales on back of increased adspend

LONDON – Reckitt Benckiser, owner of brands including Nurofen, Strepsils and Finish dishwashing tablets, increased its global media spend by 26% to more than £800m in 2008 – over 12% of its revenue.

No Responses to “Reckitt Benckiser reports higher sales on back of increased adspend”

Post a Comment