Nov
24
Reckitt Benckiser Consolidates Media Buying with Havas, Publicis Shops
Posted in: Uncategorized
NEW YORK (AdAge.com) — Reckitt Benckiser has consolidated its $1.3 billion global traditional and digital media planning and buying account for its 17 Powerbrands, which include products such as Lysol, Woolite and Calgon, with Havas' and Publicis' media groups, the marketer said in a statement. Both had previously worked with the packaged goods giant. Shops from Omnicom and WPP also pitched the business.
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