Rebundling: One Simple Solution to Cut Through All That Complexity
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Ad agencies and holding companies live in a time of confusion. Media fragmentation, digital disruption, warp-speed technological advances, big data, pricing pressures, programmatic, yada yada, etc., etc., so forth and so on. You know the spiel. The future is a scary place and it just might be run by robots.
So what’s the agency of the future going to look like?
If you listen to a lot of the players involved on the agency (or agency-like) side of things, it’ll consist of flat organizations and communities of leadership involving anti-holding companies and nontraditional interlopers. Given enough time, they’ll spin you a yarn and describe something that sounds like some sort of steampunk Rube Goldberg device built by the Occupy Wall Street crowd.
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