RebelMouse Hires WPP Exec David Spitz As President and COO
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RebelMouse has hired WPP exec David Spitz as its new president and chief operating officer, the latest in a string of high-profile hires at the social publishing startup.
The year-old company, founded by former Huffington Post CTO Paul Berry, curates brands’ social content — links, photos and videos — on a dedicated RebelMouse.com page. It also recently introduced a native advertising service through which it helps publishers embed sponsored content onto their own pages. In March, Mr. Berry told Ad Age that support for “native” units will run “large” publishers $10,000 a month — a number he said could go up.
Mr. Spitz, most recently WPP’s digital exec VP of strategy and corporate development, will now focus on expanding these “native monetization” efforts at RebelMouse. He’ll also oversee marketing, sales, client-services teams and partnerships with brands and media companies.
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