Dec
09
Real-Time-Bidding for Native Ads Hits Tipping Point
Posted in: UncategorizedWhen native advertising took off last year, many viewed it as a nice idea that probably couldn’t reach enough people to make it very important to advertisers.
Native, detractors might say, was nothing like real-time bidding (RTB), another innovation used to instantly reach millions of consumers with targeted ads via automation.
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