Real Hatfields and McCoys Really Feud Over Moonshine Brand Names
Posted in: Uncategorized
The premise for History’s new Hatfield and McCoy reality show is pretty straightforward: The two warring clans struggle to overcome their differences as they develop a real-life moonshine brand.
On camera, that appears to be where things are headed, according to episode descriptions posted on the website of “Hatfields and McCoys: White Lightning,” which is set in the backwoods of West Virginia. But off camera, a dispute is brewing involving complicated trademark law — and you guessed it — a family feud.
On the show the families partner with Monsell Darville, a former Bacardi USA executive. “This is a real business coming to life inside a docu-reality TV show,” Mr. Darville said. The venture, called Hatfield & McCoy Alliance, includes patriarchs Mark Hatfield and Jim Quick (a McCoy), according to a statement from an investor group partnering with the families. The investors, led by Mr. Darville, have filed for trademark protection for “The Legendary Hatfield & McCoy Moonshine.” The group hopes to launch the brand by year’s end with aggressive plans to take it national.
Post a Comment